Business Formula to Produce Income

FORMULAS I once read that if you have a product or business that you can reduce to a formula that can be replicated by others, you've got a gold mine. McDonalds, Burger King, Subway have each been reduced to a formula and are replicable by anyone who has the money to buy a franchise. SEGMENTS Thinking on a smaller scale, I'm sure many of you have segments of your business which you can reduce to a formula and increase your earnings. EXAMPLE After spending weeks preparing for a keynote talk for AT&T, I realized I had a talk that I could replicate so it could be used by anyone who wanted to increase their client base through speaking. You change the type of cheese used, the size of the burgers, the toppings--same product but a different variation. POTENTIAL CLIENTS As I had written in a previous newsletter, I learned I could use this talk for almost any audience with a few minor adaptations. In the past 15 years I've given one-hour to three-day workshops to the following groups: · Police Officers · Board members of nonprofit agencies and school boards · Parents · Guidance Counselors · Sales people · Customer Relations people · Corporations · Companies · Schools (as part of the curriculum) · Teachers · Small business owners · Chamber of Commerce members · Network groups · Secretaries/administrative assistants · Professionals: doctors, lawyers, dentists · Prison populations · "At Risk" teens and young adults · Stockbrokers · Negotiators · Auto salespeople · Anyone who wants improved relationships. Take a look at some of sample themes that can be used using this one talk. SAMPLE THEMES: · Create the Image You Desire · Attract More Customers · Learn How to Feel Good Everyday - All Day · Increase Your Income By Training Your Employees · Select the Impression You Want to Make · Attitude Determines Your Altitude · Polish Your Image · Become an Effective Communicator · Improve Your Personnel/Client Relationship · Match Perception With Reality · Learn How to Feel Good All Day--Everyday · Master Non-Verbal Communication Skills · Master Human Relation Skills · Be the Best That You Can Be · The Secrets of Teamwork · What You See May Not Be Who I Am · Plus unlimited other themes--Be Creative! ONE TALK FITS ALL In One Talk Fits All, I give you a variety of openings, stories, and closings to use according to the group you are addressing.  SELF ANALYSIS What part of your business can you replicate in order to save yourself time and increase your business? Are there bookkeeping procedures you use or sales training procedures that have been effective for your business and could possibly be used by another business? What aspect of your business can you share with others for profit or as a marketing tool? HABITS Once a process or procedure becomes replicable in your business, it falls into the category of  "habit" which requires no thought, like brushing your teeth,  thereby saving you time and gaining the potential of being another source of income. What part of your business can you replicate for profit?